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Enhancements Target Business Travelers
In the coming months, Delta will take its BusinessElite
experience to the next level with a series of enhancements designed
for frequent
business travelers. These investments demonstrate Delta’s commitment
to providing premium customers with the fine dining options, entertainment
choices and seat comfort worthy of a world-class international carrier.
Combined with Delta’s unbeatable network of international destinations
and the personalized service of the industry’s best flight
attendants, the upgraded BusinessElite experience will allow customers
to make the most of their international flights.
Beginning Feb. 1, Delta flight attendants
will be able to pour or mix any of the options requested from
a complete menu of alcoholic
and non-alcoholic beverage selections during the on-ground, pre-departure
beverage service. Once airborne, BusinessElite passengers will
dine on tantalizing new appetizers from Chef Michelle Bernstein
and the largest ever entrée portions of mouthwatering steak
and fish – 7-8 ounce
premium quality filets, a generous upgrade from the current 4-5 ounce options.
Master Sommelier Andrea Robinson’s new
menu of premium international reds, whites, dessert wines, ports
and champagnes will premiere
in BusinessElite in February and be refreshed every two months.
They will also be introduced in international economy and domestic
First and coach class later this year.
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Boeing 777-LRs To Join Delta Fleet 
March
will be an exciting month as Delta takes delivery of the first of
a series of Boeing 777 Long-Range aircraft, the airline’s first
new airplane in nearly seven years. The state-of-the-art 777LR features
options that take passenger comfort and entertainment to new heights.
In the BusinessElite cabin, passengers will stretch out and relax
in high-flying comfort on the industry’s leading fully flat
business class sleeper seat – the Solar Eclipse. And the digital
entertainment features in all cabins on the 777LR will keep even
the most restless passenger amused. The Panasonic X-Series IFE system
will offer a library of 250 movies, 100 television programs and over
4,000 mp3s. The first of this series of 777s will be dedicated to
the JFK to Mumbai route with additional routes added throughout the
year.
Beginning March 1, all BusinessElite customers will be able to
rest with an extra touch of luxury and comfort with the introduction
of new premium, comforter duvets and oversized pillows on all BusinessElite
routes.
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SKY360° by Delta Keeps Customers
Coming Back
SKY360° by Delta, the airline’s multidimensional lounge
space, continues to fly high in the heart of Manhattan.
The lounge is celebrating Delta’s
new international routes from JFK with weekly events and promotions,
including onboard menus
and complimentary Crown Room Club passes.
As part of Restaurant Week in January,
SKY360° by Delta gave
New Yorkers the chance to sample items from some of the more than
200 of the city’s most well-known restaurants.
SKY360° by Delta is open to the public during the day, and
visitors are invited to sample complimentary Coca-Cola beverages
from the Midnight Sky Bar or try the culinary creations of Chef
Todd English.
SKY360° by Delta also showcases Delta’s in-flight experience,
including all-leather seats, movies and music, complimentary
Wi-Fi service, and the American Express Connectivity Lounge with
mobile charging stations. Customers can book travel and check
fares and flight availability at our Reservation Area.
SKY360° by Delta is located at
101 West 57th St. at the corner of 57th Street and 6th Avenue.
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Delta
Delivers The World
It’s no secret that Delta is going places. The airline has
announced service to more than 20 new international destinations
in 2008 and is committed to making the world even more accessible
in the coming year. One of Delta’s first stops? London’s
Heathrow International Airport. Delta’s non-stop service to
Heathrow from Atlanta, New York-JFK and codeshare service with Air
France from Los Angeles complements the airline’s existing
service to London’s Gatwick Airport.
Delta also will begin service from
Atlanta, Orlando and Raleigh to Cancun, Mexico’s Caribbean jewel, bringing the airline’s
total number of Mexican destinations to 19. And Delta is connecting
the world’s largest airline hub in Atlanta to Shanghai, the
fast-growing economic capital of China. But there’s more.
Delta is adding service from:
| Atlanta to: |
Start Date |
| Queretaro, Mexico** |
January 14 |
| Bonaire, Netherlands Antilles |
February 9 |
| St. Kitts |
February 16 |
| London, England - Heathrow Airport |
March 29 |
| Shanghai, China |
March 30 |
| Stockholm, Sweden* |
June 3 |
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| New York to: |
Start
Date |
| San Jose, Costa Rica* |
February 15 |
| Liberia, Costa Rica* |
February 15 |
| Tel Aviv, Israel |
March 10 |
| London England - Heathrow Airport |
March 29 |
| Edinburg, Scotland |
May 2 |
| Nairobi, Kenya* |
June 2 |
| Paris, France - Orly Airport |
June 2 |
| Dakar, Senegal |
June 3 |
| Cape Town, South Africa |
June 3 |
| Malaga, Spain |
June 4 |
| Cairo, Egypt* |
June 4 |
| Amman, Jordan* |
June 5 |
| Lagos, Nigeria* |
June 9 |
| Antigua & Barbuda |
June 12 |
| Lyon, France |
July 15 |
|
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| Los Angeles to: |
Start
Date |
| London, England - Heathrow Airport |
March 30 |
|
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| Orlando to: |
Start
Date |
| Cancun, Mexico |
February 2 |
|
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| Raleigh to: |
Start
Date |
| Cancun, Mexico |
February 2 |
|
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| Hartford to: |
Start
Date |
| Cancun, Mexico |
April 12 |
|
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| Salt Lake City to: |
Start
Date |
| Paris, France |
June 6 |
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Join Delta on its journey in 2008 and see the world!
*Subject to foreign government approval.
**Operated by Shuttle America.
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Now
serving Lagos, Nigeria, nonstop from Atlanta 
In December, U.S. Ambassador
Andrew Young, Delta SVP – Human Resources Beth Johnson and
actor Chris Tucker helped Delta launch the only flight operated by
a major U.S. airline between
the United States and Nigeria with daily nonstop service between
Atlanta and Lagos.
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Great
Scot! Delta Resumes Atlanta-Edinburgh Route For Mid 2008
Delta customers looking to reach Scotland for a summer fortnight
will again be able to fly the world’s largest North trans-Atlantic
airline between its largest international gateway in Atlanta and
the Scottish capital of Edinburgh. Non-stop Delta flights between
Atlanta and Edinburgh will operate seasonally between June 2 and
Oct. 1, 2008, and will complement new year-round service between
Edinburgh and New York-JFK, beginning May 2. Flights between Atlanta
and Edinburgh will operate three times weekly from June 2-30 and
daily from July 1-Sep. 30.
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Rack
Up The Miles With A New SkyMiles Partner Promotion
Delta’s SkyMiles team constantly strives to provide value to
its partners and its members. Between now and March 15, 2008, SkyMiles
members can earn 3,000 bonus miles for doing business with just three
unique Delta SkyMiles partners – and up to 25,000 bonus miles
with 25 unique partners.
Members will earn miles at the following levels:
Unique Partner Activity |
Bonus Miles Awarded |
3 |
3,000 |
6 |
6,000 |
12 |
12,000 |
20 |
20,000 |
25 |
25,000 |
Click here to view complete Terms & Conditions.
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Change is: Fast Forwarding the Travel Experience
Delta has unveiled its first- and second-quarter ’08
advertising campaign targeted at New York customers. The
campaign will continue to support the brand essence of “Making
Every Moment Matter” by refreshing the “Change
Is” theme and introducing the concept of “Fast
Forward.”
New Yorkers are always on the go and constantly
thinking ahead to their next steps. Delta offers a product that
provides customers
speed, ease and convenience every step of the way. The new campaign
will communicate the airline’s commitment to “fast
forwarding” the travel experience for frequent business customers,
raising awareness of self-service check-in offerings and encouraging
customers to utilize delta.com instead of online travel agencies.
The campaign also will highlight the airline’s new international
destinations out of John F. Kennedy International Airport (JFK),
positioning the airport as a global gateway. Delta’s service
to Africa, the Middle East and London’s Heathrow Airport
will be emphasized, as will flights to Eastern Europe and Mexico.
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Kiosk, Curb and Online Check in
Delta has made significant technological strides in recent years
in an effort to improve the customer experience and expedite the
travel process, particularly for business travelers. With those goals
in mind, the airline has made the check-in process more convenient
than ever.
Customers with mobile Internet access
may check in for domestic travel using a mobile device, such
as a
PDA or cell phone. To check
in, customers should visit delta.com on a handheld device and download
an electronic boarding pass. Customers may simply scan the electronic
pass on the handheld’s screen at the self-service kiosk,
print a boarding pass and drop any luggage at a Delta baggage drop.
Customers without mobile Internet
access may save time by checking in at delta.com up to 24 hours
before a
flight. And those with
little time to spare before arriving at an airport may take advantage
of one of Delta’s self-service kiosks, which produces a boarding
pass in less than a minute.
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Enjoy The Breezeway
Elite customers flying Delta within
the United States are enjoying a dedicated lane at each airport gate
allowing
them priority boarding
anytime during the process – not just when their zone is called.
Delta’s new “Breezeway” lanes recognize elite customers
for their loyalty and give them priority boarding at airports across
Delta’s U.S. network.
Breezeway is available to any First Class,
Business Class, BusinessElite, SkyMiles Silver/Gold/Platinum
Medallions, SkyTeam Elite and SkyTeam
Elite Plus customers. The lanes are marked by special red signage
and blue carpet, and are located at airport gates throughout the
United States in cities served by Delta. Breezeway lanes will continue
to expand through the early part of this year in Canada, the Caribbean,
Asia, Europe, Latin America, and destinations served only by Delta
Connection.
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High-Flying Wine Cellar 
Master sommelier, TV host and author Andrea Robinson
is adding her stylish touch to travel with a sophisticated wine program
and a new
in-flight Delta program revealing little-known travel tips from regarded
foodies, called “Local Flavor.”
As Delta continues reinventing the travel
experience for its customers, Robinson is redesigning the airline’s wine list to offer
globe-trotting customers superior selections at 30,000 feet. Robinson’s
selections make their debut in BusinessElite beginning in February,
and will expand to international coach and domestic first and coach
class later in the year.
The new wine choices will complement Delta's
upscale BusinessElite culinary experience, including a personalized
five-course meal
with contemporary offerings by Michelle Bernstein, owner and chef
of the Mediterranean-style, highly acclaimed bistro, Michy’s,
in Miami.
Delta’s new tantalizing BusinessElite
wine menu for February and March includes:
• Wente, Riva Ranch Reserve, Chardonnay
• Haymaker, Marlborough Sauvignon Blanc
• A-Z Pinot Noir
• Chateau Lacombe Noaillac, Medoc-Bordeaux
• Mionetto, Prosecco Brut
• Duval-LeRoy Brut NV
• Chambers Rosewood Muscat
• Ferreira Dona Antonia Tawny Reserve Porto
Beginning early this year, Robinson will host “wine culture” seminars
for thousands of Delta flight attendants to enhance the personalized
service they provide to Delta customers. The seminars will focus
on how to recommend wines that pair best with certain entrees,
how to present a bottle and how to serve the wine.
Robinson also is helping Delta customers find the very best in
travel, food and wine destinations with a new onboard entertainment
program called “Local Flavor,” featured on transcontinental
U.S. and international flights where Delta on Demand is available.
In the 30-minute segments, Robinson and her husband, John, scour
popular destinations like California’s Napa Valley, Seattle,
Paris and New York to ask recognized foodies what they recommend
as insider favorites for visitors to their area. “Local
Flavor” segments will be refreshed every month.
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Delta Rolls Out The Red Carpet
Delta
once again supported independent film as a returning sponsor and Official Airline
of the Sundance Film Festival. The airline rolled
out the red carpet for filmmakers, VIPs and Festival attendees with
the opening of SKY360° by Delta - Park City lounge, a two-story,
stylish sky lodge experience. Throughout the 2008 Festival, SKY360° -
Park City hosted private premiere parties and events. It also served
as the exclusive location for the WireImage Portrait Studio where
filmmakers, cast members and industry executives had their official
Festival portraits taken.
SKY360° by Delta - Park City had a hip lounge feel wrapped in
the ambiance and texture of a warm, rustic lodge. It served as a
quiet refuge from the busy streets of Sundance, offering guests plush
leather seating, wooden banquettes, a fireplace, plasma television
screens and music. Lodge guests could also sit back and relax in
one of Delta’s comfy, all-leather airline seats and sample
Delta on Demand, the airline’s state-of-the-art digital entertainment
system. Delta’s new full-flat bed seating in personal sleeper
suite configuration was also available.
Guests enjoyed a well-stocked bar,
featuring selections from Rande Gerber’s in-flight Midnight Sky cocktail program; food selections
designed by Delta’s culinary partners, chefs Michelle Bernstein
and Todd English; Godiva Hot Cocoa; Wi-Fi; and world-class service
from Delta's renowned flight attendants.
In addition, Delta continued its
support of emerging filmmakers and independent film with Delta’s Fly-In Movies, the airline’s
second annual national film competition where the traveling and
online public view five original short films on delta.com and on
Delta on Demand and vote for their favorite to determine the winner.
Through the second annual contest, managed by Gen Art, the five
finalist filmmakers received a trip to the Sundance Film Festival
to attend a celebration hosted by Delta at SKY360° - Park City
on Jan. 23. Based on Delta viewers’ choice, Vancouver-based
filmmaker Robert Kirbyson received the first prize of $10,000 cash
and a pair of round-trip tickets valid anywhere Delta flies for
his film “Ctrl Z”.
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Delta Goes to the GRAMMY Awards
As the Official Airline of the GRAMMY Awards, Delta is
partnering with The Recording Academy® to host an acoustic in-flight concert by five-time
GRAMMY® winner John Legend onboard Delta’s new GRAMMY-branded
aircraft. The plane will fly from New York to Los Angeles for the 50th
Annual GRAMMY Awards. "Delta customers love high-flying entertainment, and we couldn’t
think of a better match than to be aligned with the GRAMMY Awards,
a renowned organization and entertainment event,” said Tim Mapes,
vice president of Marketing for Delta. "We are proud to celebrate
the 50th Anniversary of the iconic awards through a unique, exciting
event that aligns with the inventive spirit of our brand.”
Fans who participated in a sweepstakes conducted by CBS,
along with one guest each, received a boarding pass for Delta's "GRAMMY Flight" on
Feb. 7. Before the flight departs, John Legend and GRAMMY officials will
join Delta to unveil a specially-designed new livery that commemorates
the GRAMMY Awards' 50th Anniversary.
Delta's Boeing 757 "GRAMMY plane," which features industry-leading
digital entertainment on demand, will be branded with the GRAMMY Awards’ iconic
gramophone symbol adjacent to the front boarding door and, on a larger
scale, on the front left side of the aircraft.
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The
Dream Lives On 
Delta, the hometown airline of Rev. Dr.
Martin Luther King Jr., kicked off the New Year with a global fundraising
campaign to help make the Martin Luther King Jr. National Memorial
in Washington, D.C., a reality.
“A Nobel Peace Prize winner and one of the greatest leaders in American
history, Dr. Martin Luther King Jr. understood the importance of making peaceful
change and joining people of all races and cultures in pursuit of a common good,” said
Richard Anderson, Delta’s chief executive officer. “We ask our customers
to join the people of Delta in donating to the campaign in support of the King
Memorial in Washington, D.C. By doing so, we can all make a difference.”
The $100 million monument is being built
on a four-acre site near the Lincoln Memorial, where Dr. King delivered
his “I Have a Dream” speech in 1963. To date, more than
$87 million has been raised for the memorial, which is scheduled to
open in 2009 and marks the first monument to an African American on
the National Mall.
Delta is supporting the fundraising effort in a variety of ways that allow
both customers and employees to contribute to the important Memorial. Donations
can be made online now through Delta’s Force for Global Good at delta.com/mlkfund
where contributions will be received and tracked by the official memorial fund
site. The MLK Jr. National Memorial Account, account number 0991669648 at the
Delta Community Credit Union, was also established to receive contributions.
In addition, all of Delta’s domestic Crown Room Clubs® will accept
donations until Feb. 28. Throughout the month of February, Delta will play
a video about the memorial project on the overhead on-flight entertainment
systems available on board many Delta flights worldwide.
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